![]() It happens inch by inch, individual by individual, until enough of us awaken to the realization that diversions we once anticipated with a child's buzzy glee are slightly altered versions of the same increasingly mediocre commodity. But a brand's popularity doesn't plummet overnight. The continued dominance of the Marvel universe in theaters and streaming stands as a reminder that we still haven't reached peak superhero saturation. Recall that at the beginning of 2021, Disney+ gave us "WandaVision" and lo, it was good. mainly to spend time with said wonderful people. Benedict Cumberbatch's return as a headliner is projected to earn $160-180 million this weekend in North America alone, with global returns expected to push that payday higher.īut box-office reports don't tell us everything about our deeper feelings toward a franchise that is increasingly associated with terms such as "sprawl" and "bloat." Lukewarm though my feelings are, I'm still going to see it this weekend with friends. ![]() Judging from the record-breaking pre-sales numbers for "Doctor Strange," the MCU isn't in any danger of being jilted. RELATED: Benedict Cumberbatch's best misfits We've also powered through so many hours of substandard TV episodes and movies that we're much slower to leap at them now than we ever were. My husband and I share a lifelong affection for comic books. This is as true of a longstanding cinematic franchise's relationship with its fans as it is of the bond between people, although with movies it's less of a give-and-take than a one-way effort, with the onus weighing on studios to keep the audience's fidelity alive. "Is it weird that I'm finding it difficult to care?"
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